How Brevo SEO Still Wins in 2026 With a Marketing Blog

Most digital marketing and CRM platform providers are fighting the same battle: you’re up against giants, the keywords are brutal, and a growing chunk of searches end without a click.

Brevo (a billion-dollar startup in the CRM space) is one of the few brands I’ve seen that’s still holding strong with content. They’re pulling an estimated 600,000 monthly visitors from organic traffic, and they’re also picking up more citations inside ChatGPT and Google’s AI Overviews, in a category where everyone wants the same rankings.

Why Brevo Stands Out in a Brutal CRM Category

From an SEO analysis, CRM is one of those industries where SEO can feel like trying to open a coffee shop inside an airport terminal; you’re surrounded by brands with more money, more links, and more time in the market. In that context, Brevo simply keeping traffic steady is a real win.

When I looked at the organic traffic estimates, what jumped out was the stability of their organic traffic. They’re roughly where they were about two years ago, and in 2026, that’s not the “flatline” people assume it is. Between zero-click results, featured snippets, AI answers, and comparison widgets, a lot of queries are getting resolved without the searcher ever landing on a site.

So when I see Brevo maintaining, I read that as: their content is still useful, still trusted, and still getting chosen by Google.

There’s a second layer here too. Brevo is growing their AI citations and seeing a positive snapshot in AI Overview visibility. That tells me their content format and structure are machine-readable in the ways that matter now; their structural clarity supports metrics like Core Web Vitals, not just “rankable” in the old-school sense.

One more important nuance: a huge portion of their organic traffic comes from branded searches. That’s not a weakness by default. If branded queries are rising over time, it’s proof that the digital marketing engine for this CRM platform is doing its job across channels (meeting specific user search intent), and SEO is getting the clean-up traffic.

A Homepage That Explains the Product Without Noise

Brevo’s homepage does what a CRM platform homepage should do: it makes the product feel obvious.

Right away, they use stylized product screenshots that emphasize the workflow automation. I don’t have to guess what the platform is, or who it’s built for. That clarity matters because a lot of CRM sites try to speak to everyone at once, and end up sounding like they’re for no one.

There’s also a small rotating text element near the top that cycles through key problems the product solves. It’s a simple touch, but it keeps the messaging tight and focused. Instead of throwing a wall of copy at me, they give me a changing “headline layer” that reinforces the positioning.

As I scroll, the page keeps pairing short sections of text with visuals that adapt as the content moves, demonstrating workflow automation. That’s a strong pattern for feature storytelling because it reduces cognitive load. The page is explaining, then showing, then moving on.

And yes, AI is present, but it isn’t screaming at me.

That’s a big deal in 2026. A lot of SaaS homepages are basically “AI AI AI” now, like the core product doesn’t exist without it. Brevo, as marketing automation software, takes a more grounded approach. They anchor value in the fundamentals people actually buy CRM and marketing platforms for: email marketing services such as email marketing, SMS marketing, WhatsApp campaigns, and more.

Toward the bottom, they wrap with case studies that show the types of customers they want and highlight robust software integrations. Then they keep the call to action focused. As far as CRM homepages go, it’s refreshingly uncluttered. Not too many asks, not too many competing pathways.

The Traffic Story: Brand Search Plus Legit Non-Brand Rankings

Brevo’s 600,000 organic monthly visitors is impressive on its own, but the mix matters.

A big chunk of that total is branded searches, roughly 400,000 monthly visitors coming from people searching for Brevo by name (or branded terms). Again, that’s not automatically “bad SEO.” If anything, I like seeing it because it signals demand creation is working, and organic is capturing that demand efficiently.

What I find more interesting is that Brevo still wins on non-branded searches too, including extremely competitive informational searches.

A perfect example is their guide that ranks on page one for “email marketing” and related variations. That’s a hard keyword to crack in the email marketing niche. You’re competing with legacy publishers, enterprise platforms, and sites with ridiculous link profiles.

So how does a CRM company keep a post like that ranking?

A lot of it comes down to maintaining “pillar content” like an asset, not a blog post you publish once and forget. If you want a deeper look at how I think about this across a whole site, these are the kinds of principles I teach in my ultimate guide to blog SEO, because the playbook looks very different when you’re trying to protect rankings year after year.

The Pillar Post Playbook That Keeps Brevo Ranking

When I opened Brevo’s email marketing guide, the first thing I noticed was the update date. It had been updated just a few days before the review.

That’s not a cosmetic change. Recency has become one of the most important signals for both SEO and AEO (answer engine optimization). If you want to show up in AI answers, you can’t be citing stats from five years ago and hoping the model shrugs and includes you anyway.

The post also nails several fundamentals, including coverage of topics like email deliverability to add topical depth:

The on-page structure is clean and contributes to the site’s technical health. There’s a date at the top, a clear H1, and a simple featured image. The article opens with the primary keyword phrase and the direct definition, basically answering “what is email marketing?” in the first sentence. That’s a smart way to satisfy readers and also feed the extraction layer that AI systems lean on.

One small miss: the meta title includes the year (they use “2026 guide” in the title), but the on-page headline doesn’t match that best practice. I’d add the year right into the H1 for an email marketing guide, for consistency.

The formatting is where the post really shines. They include a strong “at a glance” box, which functions like key takeaways. It’s scannable, it’s bullet-based, and it’s easy for both humans and machines to interpret quickly, while helping with lead generation by providing quick value. They also include a clickable table of contents that makes the post easier to use, which matters when you’re trying to keep readers on-page for a big guide.

They do go a little heavy on bolding throughout the body. Overdoing emphasis can start to feel like SEO theater. The content already has enough structure and clarity that it doesn’t need extra “keyword spotlighting.”

They also embed a video (“Email Marketing 101” style content). The title is strong and the thumbnail is decent, but I’d tighten the whole video strategy: better on-camera delivery, cleaner edits, and a more dynamic pace would raise the quality a lot.

If you want to compare this kind of layout to a checklist of what I optimize in my own content, my on-page SEO strategies guide covers the exact elements that tend to move the needle.

Near the end, Brevo includes FAQs and a call to action, which is a good closer. One thing I’d fix fast: the author name should be higher on the page, and it should link to a proper author page that collects all of their posts. Not doing that is a missed credibility signal.

The Two Biggest Growth Gaps: Templates and Free Tools

Brevo has an email templates library, a core part of their marketing automation and content marketing efforts, that should be a slam-dunk SEO play.

In theory, this is programmatic SEO at its best: lots of templates across major categories, each one targeting a specific intent. People search for high-intent queries like “welcome email template,” “abandoned cart email template,” “newsletter template,” and so on. A well-built library can become a traffic engine.

But their performance trend is worrying. The library is less than a year old, it showed early signs of growth, and then it started declining. If they don’t address the structure, it could slide toward zero.

The main issue is how templates are served. When you click a template, it opens in a modal instead of a unique, indexable page. That creates several problems at once:

First, the “page” doesn’t really exist as a standalone SEO asset. Second, it feels thin, because you’re basically looking at a static image. I can’t copy the text. I can’t interact with it. It doesn’t feel like a resource, it feels like a preview.

Even the “sign up for free” button feels a bit disconnected, because the page doesn’t reassure me that the template will actually be waiting inside my account once I register, lacking proper software integrations with the user’s account dashboard. It comes off like a shortcut.

If Brevo rebuilt this, I’d want each template to have its own SEO-rich landing page with real copy, use cases, and a clear bridge into the product.

The other gap is simpler: Brevo doesn’t have a stable of free, publicly accessible tools. In marketing automation software, tools often become the easiest way to earn links and pull in high-intent search traffic. The absence of tools doesn’t mean they can’t win, but it does mean they’re leaving a big acquisition channel untouched.

This is where having a documented plan matters, because these features do not live in isolation within their marketing automation ecosystem. Content, templates, tools, and conversion paths should support each other. That’s the lens I use in my SEO content strategy guide and also in my broader content marketing strategy process, because “publish more” is never the full answer.

What I’m Taking From Brevo’s SEO Strategy Into 2026

Brevo’s situation is a reminder that SEO in competitive categories is less about hacks and more about discipline. They’re winning because they treat their best content like a product: it gets maintained, updated, structured, and improved, helping them maintain search engine rankings despite a competitive backlink profile.

If I were advising their CRM strategy, I’d focus on a short list of fixes:

• Keep updating pillar posts and make the year consistent between meta titles and on-page headlines.
• Strengthen author visibility with clear bylines and author pages.
• Rebuild the templates library so every template has a unique, indexable landing page (no modal-only content).
• Improve the embedded videos so they feel as polished as the written guides.
• Add free tools like a referral program, white label reporting, or transactional email tools that earn links, bring in high-intent traffic, and fill growth gaps.
• Develop localized content to improve international performance.

If you’re trying to keep your own traffic steady while Google changes and AI answers expand, I’d also consider building a toolkit that helps you move faster without lowering quality. That’s why I built RightBlogger, because most teams don’t need more ideas, they need a better system.

Brevo proves the point: maintaining can be winning. Their success serves as a valid software review methodology for competitors in digital marketing. In 2026, the brands that keep showing up with updated, structured, genuinely helpful marketing automation content are the ones that stay visible, even when the SERP fights back.